therachel 179
"The key to social is looking at every piece of content and thinking, “Would a human want to share this?” It doesn’t become this weird second-order thing where you’re trying to game a system; you’re trying to make things that elicit human emotion and inform people and inspire people. That’s what media creators should be doing."

~

Jonah Peretti

Today Buzzfeed announced it received $15.5 million in investments to expand their operations and continue to hire people for new verticals they wish to launch beyond the recent hire of Ben Smith for Buzzfeed Politics.

Look for my video interview with Ben, Jonah and Andrew Kaczynski on Reuters.com later today.

(via soupsoup)

9 January 2012 ·

179 notes

  1. rockandbacon reblogged this from soupsoup and added:
    social insight wednesday
  2. pdtglobal reblogged this from soupsoup
  3. seanrrwilkins reblogged this from soupsoup and added:
    this: 1. The message here applies...ALL marketing. Focus on the product and actually...
  4. sharingforce reblogged this from buzzfeed
  5. likeapairofbottlerockets reblogged this from buzzfeed and added:
    Wow, congrats ya’ll.
  6. thomaspok reblogged this from soupsoup
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